BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Archives for November 28, 2013
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities.
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.
Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.
eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3.