With nearly half the US population using a smartphone, the share of emails opened on phones and other mobile devices has skyrocketed. For retailers and others sending out marketing messages, this has had some interesting implications.
According to Q3 2013 figures from Yesmail Interactive, an email service provider, 15% of all sales volume generated by emails sent through its service were the result of a click on a mobile email, rather than a message read and acted on via the desktop. For retail the figure was even higher: 18% of all email-generated revenues came from mobile emails. Read the rest eMarketer.