A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.
Archives for November 26, 2013
SMBs report being almost as likely to have a Facebook page as they are to have their own website.
Married Americans say they spend more money on a daily basis than Americans in any other marital status category.
Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period.
BI Intelligence expects unit sales of Google Glass to climb sharply after 2014, to 21 million units in annual sales by year-end 2018.
The fastest growth in social network usage is happening in less-developed markets.
The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.
This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device.
The shopping schedules for those traveling to physical stores on Black Friday were pretty well spread throughout the day.