53% indicated that they planned to shop on Black Friday.
Archives for November 25, 2013
45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
About three-quarters of respondents agreed that they prefer different content at each stage of the research process.
Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion.
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.