Twitter, which went public this month, will continue its push for brand dollars by partnering with TV networks. Its planned acquisition of mobile ad technology company MoPub will help improve Twitter’s self-serve ad platform.
eMarketer estimates that next year, 88% of US marketers will use social media for marketing purposes, up from 87% in 2013. Though not all of these companies will buy paid advertising, they represent a base from which the social media companies can grow their ad business. Read the rest at eMarketer.