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Leading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]

Table - Leading Objectives Driving Interest In Programmatic Marketing

While brand safety issues are the leading barrier for advertisers looking to expand their approaches, the benefits seem to outweigh the costs.

More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume, while nearly as many valued the efficiency in value and transactions they could achieve through programmatic buying. Read the rest at eMarketer.