Archive for November 22, 2013
US Internet Users By Device Type, February – July 2013 [CHART]
Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices.
Read MoreMost Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreBehavioral Targeting & Privacy, November 2013 [CHART]
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
Read MoreTop Barriers To Adopting Programmatic Marketing, November 2013 [CHART]
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.
Read MoreDigital Campaign Complexity, November 2013 [TABLE]
The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.
Read MoreLeading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
Read MoreProgrammatic Marketing, Current vs Planned Use – September 2013 [CHART]
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Read MoreAdvertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]
Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.
Read MoreUS Companies Using Social Media Marketing, 2012-2015 [CHART]
88% of US marketers will use social media for marketing purposes next year, up from 87% in 2013.
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