Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices.
Archives for November 22, 2013
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.
The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.
88% of US marketers will use social media for marketing purposes next year, up from 87% in 2013.