How Social Media Users Research Brands, Products Or Services, June 2013 [CHART]

Chart - How Social Media Users Research Brands, Products Or Services

When it comes to the research phase, 40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing. Social media is still a crutch in this stage of the consumer life process with 37% of consumers reporting they rely on social networks to research before buying. Read the rest at eMarketer.