40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
Archives for November 20, 2013
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
Presented with a list of 6 objectives, a leading 41% of B2B respondents chose lead generation as their top goal.
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3).
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.