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Primary Business Objectives For Which Social Media Is Used, June 2013 [CHART]

Chart - Primary Business Objectives For Which Social Media Is Used

A survey by Grant Thornton of senior-level financial executives from primarily B2B industries, including those in technology, finance and recruitment, found that brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media, though brand awareness was the clear leader when having to choose just one answer. Read the rest at eMarketer.