Social media’s value to companies can be difficult to measure, and the efforts required for successful outreach can seem daunting. But, execs seem to think it is helping them improve customer relations. Some even consider it “transformational.”
In a spring 2013 survey from Oracle, a strong majority of marketing and tech execs worldwide said they believed external social media usage had had a direct benefit on how their company interacts with customers, with nearly three-quarters saying that social usage had at least a moderate impact. More than three out of 10 even considered social to have had a significant or transformational effect. Read the rest at eMarketer.