By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.
Archives for November 19, 2013
Brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media.
The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.
Nearly three-quarters of marketing and technology executives said social use had at least a moderate impact on how their company interacts with customers.
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
A recent study from Women’s Wear Daily (WWD) argues that many retailers are unaware of key points about Millennials, such as their spending power and purchase decision influence.
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.
In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV.
Instagram photos with blue as the main color got the most likes.