Three-quarters of respondents feel that ad results are important when dealing with large media companies (such as Time, rather than one of its individual brands).
Archives for November 18, 2013
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Marketers in the computing products and consumer electronics industry will invest 57% of their paid digital dollars in direct-response formats this year.
Digital advertising spending by the US computing products and consumer electronics industry hit $2.83 billion in 2012, and that figure will rise to $4.66 billion by 2017.
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
70.5% of respondents expected their outlays for video to increase in 2013 over the previous year, while 14.6% indicated that budgets would remain static.
93% of marketers had used video for online marketing, sales or communications purposes at some point during 2013, up from 81% in 2012.
Americans and China hold opposite opinions about location, purchases and website visits.
Whites account for about 81% but there are 33 occupations counted by the BLS where whites officially account for nine in ten of all workers, or more.