Top Testing Tactics For Improving Conversions, November 2013 [CHART]

Chart - Top Testing Tactics For Improving Conversions

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies, per results from a study produced by Econsultancy in association with RedEye. But which methods are the most valuable for improving conversion rates? Much as with last year’s study, in-house marketers using a variety of testing methodologies consider them to be highly valuable.

This year, A/B testing and multivariate testing top the list, with about 6 in 10 users finding each to be highly valuable. Usability testing (55% rating it highly valuable) is close behind, followed by customer journey analysis (52%) and segmentation (51%). Towards the bottom of the list lie copy optimization (35%) and competitor benchmarking (26%), with relatively few considering them highly valuable, but a majority seeing them as quite valuable. Read the rest at MarketingCharts.

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