Just what kinds of news stories are Facebook users incidentally consuming? Surprisingly, uptake on consuming breaking news from Facebook remains low, unlike with sites like Twitter. Only about one-third of Facebook users turned to the site for breaking news. Respondents were most often reading entertainment news (73%), local or community news (65%), sports news (57%) or national political or government news (55%).
As it stands, Facebook users primarily interact with news by clicking on links to the news stories—and clicking through to the host site—or just viewing the headlines passively. Nearly half of all Facebook users in Pew’s study said they also “liked” or commented on news stories, increasing the potential that others in their networks will see the story on their customized feeds, too. Read the rest at eMarketer.