Archive for November 14, 2013
Entertainment Advertisers' Mobile Goals, Q2 2013 [CHART]
A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Read MoreHow Facebook Users Interact With News Posts, September 2013 [TABLE]
Only about one-third of Facebook users turned to the site for breaking news.
Read MoreReasons Americans Use Facebook, September 2013 [CHART]
Nearly 80% of Facebook users interact with news stories while performing other actions.
Read MoreHow Americans Consume News, September 2013 [CHART]
And half of American Facebook users get their news there.
Read MoreMobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]
Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.
Read MoreMobile App Marketing Goals, May 2013 [CHART]
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
Read MoreTypes Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
Read MoreTime Spent Watching Television Among Pay TV Subscribers, August 2013 [CHART]
The majority of pay TV subscribers—almost 56%—watched between 1 and 3 hours of television daily.
Read MoreDaily Time Spent Watching TV By Generation, August 2013 [CHART]
Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.
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