A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Archives for November 14, 2013
Only about one-third of Facebook users turned to the site for breaking news.
Nearly 80% of Facebook users interact with news stories while performing other actions.
And half of American Facebook users get their news there.
Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
The majority of pay TV subscribers—almost 56%—watched between 1 and 3 hours of television daily.
Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.