The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% during that timeframe. Meanwhile, the percentage of children who watched TV declined to 58% this year, while the number of kids watching DVDs fell to 18%. And the percentage using a computer held steady, at 14%. Read the rest at eMarketer. During this segment of episode 25 of the Beyond Social Media Show, David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Home » Consumer Behavior Marketing Research » Generation V’s Daily Media Consumption, 2011 & 2013 [TABLE]