Rise Of Social Business Use In Companies, 2012 [CHART]
Social media is being used as a tool to listen to customers, monitor sentiment and create favorable brand impressions. Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012, according to execs surveyed by MIT Sloan School of Management and Deloitte University Press, and nearly tying with building brand affinity in importance.
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