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Rise Of Social Business Use In Companies, 2012 [CHART]

Chart - Rise Of Social Business Use In Companies

Social media is being used as a tool to listen to customers, monitor sentiment and create favorable brand impressions. Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012, according to execs surveyed by MIT Sloan School of Management and Deloitte University Press, and nearly tying with building brand affinity in importance.
Read the rest at eMarketer.