Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale’s 4th annual Global Brand Simplicity Index [PDF]. The potential benefits of a simpler experience extend beyond recommendations: depending on the industry, up to 29% of American consumers would be willing to pay a premium for simpler brand experiences and interactions.
Simplicity is defined as the ease of interactions and communications with a brand (e.g., researching, purchasing, interacting with customer service, etc.).
US respondents will pay the highest premiums (4.1% or more) to retail/fashion, electronics, appliances, restaurants, and fitness brands. That list has grown from last year, when Americans would only pay that premium to 2 industries (restaurants and grocery). Read the rest at MarketingCharts.