Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Archives for November 12, 2013
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
79% pointed to web personalization as worth the effort.
Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications.
Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.
A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
The poll found that this group spent an average of five hours online, only an hour less than did those ages 10 to 23.