Three-quarters of tablet users will play games regularly on such a device.
Archives for November 11, 2013
This year, for the first time, the majority of US internet users will use a tablet.
Likes account for the vast majority – 87% – of social engagement, but that share is inching back at the expense of comments and shares.
Revenue per visit grew 39% between 2012 and Q3 2013 for Facebook (to $0.93), while growing by 150% for Pinterest (to $0.55) and quadrupling for Twitter (to $0.44).
Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.
Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.
Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today.
A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.
7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process.