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Effectiveness Of Social Media Sites Among B2B Users [CHART]

Chart - Effectiveness Of Social Media Sites Among B2B Users

Each year we ask marketers to rate the effectiveness of traditional tactics, but this year we also asked them to rate the effectiveness of social media platforms. Similar to what we’ve seen with traditional tactics, there is uncertainty in terms of effectiveness. LinkedIn is the only platform that the majority of B2B marketers consider to be effective. Read the rest at Content Marketing Institute.