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B2B Marketers Who Have A Content Strategy [CHART]

Chart - B2B Marketers Who Have A Content Strategy

A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy. B2B marketers who have a documented content strategy are far more likely to consider themselves effective (66 percent vs. 11 percent). Read the rest at Content Marketing Institute.