Thirty-eight percent of respondents said they would spend at least half of their budgets online.
Archives for November 8, 2013
Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.
Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year.
LinkedIn is the only platform that the majority of B2B marketers consider to be effective.
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Compared to last year, the average number of tactics used has risen from 12 to 13.
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015.
Almost three-in-ten cell owners use Instagram on a weekly basis.