Archive for November 8, 2013
Percent Of Holiday Shopping Budget Devoted To Online Purchases, September 2013 [CHART]
Thirty-eight percent of respondents said they would spend at least half of their budgets online.
Read MoreWhere American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]
Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.
Read MoreChange In The Amount Of B2B Content Creation During Past Year [CHART]
Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year.
Read MoreEffectiveness Of Social Media Sites Among B2B Users [CHART]
LinkedIn is the only platform that the majority of B2B marketers consider to be effective.
Read MoreSocial Sites Used By B2B Marketers To Distribute Content [CHART]
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreB2B Marketers Who Have A Content Strategy [CHART]
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
Read MoreUnique Visitors Per Year To Top Social Media Sites, 2008-2015 [CHART]
Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015.
Read MoreFrequency Of Instagram Use [TABLE]
Almost three-in-ten cell owners use Instagram on a weekly basis.
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