Half of internet users post original photos online, while a quarter post videos they have taken themselves.
Archives for November 6, 2013
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
This infographic by Spark Hire illustrates some HR technology trends.
Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.
39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.