About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so.
Archives for November 5, 2013
Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
The number of grocery shoppers who have downloaded food and beverage apps has nearly doubled in the past two years.
RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.
RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.
MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver.