Behavioral data collected from “tens of thousands” of mobile consumers by Millward Brown Digital, Kantar and Lightspeed Research over the past year reveals some differences between mobile and desktop in terms of retail site visit distribution by time of day and day of the week. That’s according to new data released by Compete showing that mobile visits to retail sites tend to skew later in the day – and later in the week – than desktop visits.
The data suggests that mobile visits tend to skew towards times outside of traditional work hours, a relatively intuitive result that extends to days of the week. The analysis indicates that while Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops). Read the rest at MarketingCharts.