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Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]

Chart - Channels From Which Brands Plan To Shift Ad Budgets To Video

An October 2013 survey from Adap.tv and Digiday polled digital and marketing professionals to get a bead on the state of the video ad industry. They found that online advertising budgets were most often growing at the expense of TV broadcast budgets, according to brands. In fact, 31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video, while 30% planned to take money away from display advertising for online video. That represents a significant change since 2012, when brands were pulling dollars from display or print, but less so from television budgets. Read the rest at eMarketer.