Almost half – 48% – of site visits from desktops occur between noon and 8 PM, compared to 40% of mobile visits.
Archives for November 1, 2013
About 1 in 5 ads can be identified as “funny.”
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content.
66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year.
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Offline channels were strongly preferred for activities that helped consumers gain trust in their insurer, such as answering questions, receiving quality advice and providing convenience.
When it came to using insurance products or researching new ones, the highest number of customers preferred to do so online.
41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year.
For the first time, social network users with an average age of 16.2 years old said that Twitter was the “most important” social network to them.