About 8 in 10 TV viewers say they regularly watch 10 channels or fewer, and it seems like adults carry that diet over to the online space, too.
Archives for November 2013
A leading 75% of online respondents are attracted to the discounted or free products offered by loyalty programs, there are other benefits that carry some heft, too.
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement.
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year.
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Just over one-third of the mothers polled planned to do at least half of their seasonal buying on the Web on either Black Friday or Cyber Monday.
B2B enterprises are failing to provide adequate support to their front-line sales forces.
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.