Archive for November 2013
Number Of Websites Americans Regularly Visit, November 2013 [CHART]
About 8 in 10 TV viewers say they regularly watch 10 channels or fewer, and it seems like adults carry that diet over to the online space, too.
Read MoreConsumers’ Top Loyalty Program Benefits, November 2013 [CHART]
A leading 75% of online respondents are attracted to the discounted or free products offered by loyalty programs, there are other benefits that carry some heft, too.
Read MoreB2B Marketers’ Primary Sources of Prospect Data & Customer Insights, November 2013 [CHART]
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement.
Read MoreConnected TV Users' Changes In OTT TV Viewing, November 2013 [CHART]
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year.
Read MoreHow Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Read MorePercent Of Online Shopping North American Mothers Will Do On Black Friday & Cyber Monday, October 2013 [CHART]
Just over one-third of the mothers polled planned to do at least half of their seasonal buying on the Web on either Black Friday or Cyber Monday.
Read MoreB2B Customer Sales Intelligence, November 2013 [CHART]
B2B enterprises are failing to provide adequate support to their front-line sales forces.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreMost Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
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