Twitter now ranks ahead of Facebook as teens’ most important social network.
Archives for October 30, 2013
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.
Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform.
During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.
35% of Americans aged 16 and older now own a tablet.
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.
23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice of content marketing.
Facebook was the most popular platform this year, used by 89% of B2C marketers.