eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013. By 2017, that number is expected to grow to 191.3 million. It’s no surprise that the video game industry, including marketers that target their audiences through gaming, now views mobile as a primary platform.
Although mobile gamers now make up the largest and fasting-growing segment of the gaming population, mobile gaming revenues still lag behind other channels, like console games. US mobile gaming revenues are expected to double within the next four years, rising from $1.78 billion in 2013 to more than $3.77 billion in 2017. The in-game segment, which consists of virtual goods sold within free-to-play games, will drive most of this growth. Read the rest at eMarketer.