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Home » October 2013 » Articles for October 29, 2013

Archives for October 29, 2013

Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

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October 29, 2013 By David Erickson
Filed Under: Blog Marketing, Content Marketing, Email Marketing, Event Marketing, Magazine Advertising, Mobile Marketing, Podcasting, Print Advertising, Social Media Marketing, Video Games, Video Marketing, Visual Communications, White Paper Marketing Tagged With: Annual Reports, Blogging, Book Marketing, Branded Tools, Case Study Marketing, Custom Research, eBooks, eNewsletters, Gamification, Gaming, Infographics, Microsites, Mobile Apps, Newsletters, Statistics, Syndicated Content, Table, Virtual Events, Webcasts, Webinears

Monthly Average Video Game Revenue Per User By Game Type, 2012 [CHART]

Although mobile games are a growing category, they also generate less average revenue per user than other forms of gaming.

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October 29, 2013 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Social Media Marketing, Video Games Tagged With: Chart, Console Games, Entertainment Marketing, Gaming, Mobile Gaming, Revenue, Social Gaming, Statistics, Virtual Content

US Video Game Revenues By Type, 2009-2012 [CHART]

In 2012, the “other” video game category grew to $7.7 billion, up from $5.4 billion in 2009.

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October 29, 2013 By David Erickson
Filed Under: Consumer Behavior, Video Games Tagged With: Chart, Computer Games, Console Games, Entertainment Marketing, Gamers, Gaming, Mobile Games, Revenue, Social Games, Statistics

US Mobile Gaming Revenues By Type, 2011-2017 [CHART]

eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.

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October 29, 2013 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, Video Games Tagged With: Chart, Gaming, Revenue, Statistics

Lead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]

The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.

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October 29, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing Tagged With: Chart, Lead Generation, Statistics

Online Video Ad Performance By Age, Q3 2013 [CHART]

Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.

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October 29, 2013 By David Erickson
Filed Under: Advertising, Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Silent Generation, Video Advertising, Video Marketing Tagged With: Chart, Statistics

Customer Experience Integration, October 2013 [CHART]

Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.

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October 29, 2013 By David Erickson
Filed Under: Consumer Behavior, Internal Communications, Usability, User Experience Tagged With: Chart, Customer Experience, Statistics

Evolution Of Strategic Risks, October 2013 [TABLE]

Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.

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October 29, 2013 By David Erickson
Filed Under: Internal Communications, Reputation Management Tagged With: Brand Marketing, economy, Risk Management, Statistics, Strategy, Table

Fastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]

Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.

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October 29, 2013 By David Erickson
Filed Under: Consumer Behavior, Local Internet Marketing, Location-Based Services, Mobile Behavior, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Social Media Marketing, Social Television, Video Marketing, Visual Communications Tagged With: Chart, Facebook, Facebook Messenger, Flickr, Foursquare, Google, Google Maps, Hospitality Marketing, Instagram, Mobile Apps, Mobile Social, Music Marketing, Ovi Maps, Photo Sharing, Restaurant Marketing, Shazam, Short-Form Video, Skype, Statistics, Twitter, Vine, Whatsapp, Yelp, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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