![Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/147497-150x150.gif)
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Archives for October 29, 2013
Monthly Average Video Game Revenue Per User By Game Type, 2012 [CHART]
![Monthly Average Video Game Revenue Per User By Game Type, 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/155968-150x150.gif)
Although mobile games are a growing category, they also generate less average revenue per user than other forms of gaming.
US Video Game Revenues By Type, 2009-2012 [CHART]
![US Video Game Revenues By Type, 2009-2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/159045-150x150.gif)
In 2012, the “other” video game category grew to $7.7 billion, up from $5.4 billion in 2009.
US Mobile Gaming Revenues By Type, 2011-2017 [CHART]
![US Mobile Gaming Revenues By Type, 2011-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/154417-150x150.gif)
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.
Lead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]
![Lead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/LeadJen-How-Appts-Are-Set-With-Marketers-Oct2013-150x150.png)
The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.
Online Video Ad Performance By Age, Q3 2013 [CHART]
![Online Video Ad Performance By Age, Q3 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Videology-Online-Video-Ad-Performance-by-Age-Group-in-Q3-Oct2013-150x150.png)
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.
Customer Experience Integration, October 2013 [CHART]
![Customer Experience Integration, October 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/EconsultancyCACI-Customer-Experience-Integration-Oct2013-150x150.png)
Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
Evolution Of Strategic Risks, October 2013 [TABLE]
![Evolution Of Strategic Risks, October 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Deloitte-Evolution-of-Strategic-Risks-2010-2016-Oct2013-150x150.png)
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
Fastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
![Fastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/GWI-Fastest-Growing-Mobile-Apps-Q1-Q3-Oct2013-150x150.png)
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.