The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Archives for October 29, 2013
Although mobile games are a growing category, they also generate less average revenue per user than other forms of gaming.
In 2012, the “other” video game category grew to $7.7 billion, up from $5.4 billion in 2009.
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.
The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.
Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.