Offline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]

Chart - Offline CPG Sales Life From Cross Media Campaigns By Media Type

But do cross-platform campaigns yield a return on investment? The research showed that sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%. That compared with 10.6% among those who had seen advertisements on television alone. Those who had seen the campaign solely on digital channels had only a 1.6% sales bump. Read the rest at eMarketer.