Facebook ad performance showed solid quarter-over-quarter growth again in Q3.
Archives for October 25, 2013
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.
Video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore.
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
62% of those who saw a digital ad had little to no exposure to messaging delivered via television.
35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.
Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.