Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).
Archives for October 23, 2013
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) keeps slowing down, clocked at 8.56 seconds during the Fall, up from 7.48 seconds in the Summer and from 7.36 seconds in the Fall of last year.
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.
62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.
Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.
Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
89% of advertising professional responding to the survey find that TV impressions are more important than online video impressions.
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).