Archive for October 22, 2013
Highest-Priced Primetime Broadcast TV Programs, October 2013 [CHART]
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
Read MoreAmerican eReader vs Tablet Owners, August 2013 [CHART]
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Read MoreUse Of Marketing Automation To Manage Inbound Marketing, September 2013 [CHART]
Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreTop 10 Countries By Digital Natives Penetration, October 2013 [TABLE]
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.
Read More10 Most-Loved Brands, October 2013 [CHART]
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.
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