The value of the data-driven marketing economy amounted to $156 billion and about 676,000 jobs last year.
Archives for October 22, 2013
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
eMarketer estimates eReader use at 20% of the overall population in 2013.
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.