Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]

by derickson on October 21, 2013

in Baby Boomers,Demographics,Generation V,Generation X,Generations,Millennials,Silent Generation,Social Media Marketing

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Ipsos Importance of Social Media to Americans Oct2013 Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]

Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale, according to recent survey results from Ipsos OTX. That makes Americans about 20% less likely than the average respondent across 24 markets to consider social media important to them. Social media scores higher among women (37%) and those under-35 (45%) in the US, but those figures also lag the corresponding global averages (46% and 50%, respectively). Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]
  • wp socializer sprite mask 16px Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]
  • wp socializer sprite mask 16px Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]

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