![Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Ipsos-Importance-of-Social-Media-to-Americans-Oct2013-150x150.png)
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.
Archives for October 21, 2013
Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
![Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Magid-Primary-Entertainment-Platforms-Among-Young-Mobile-Users-Oct2013-150x150.png)
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Online Video & Broadcast TV Consumption, October 2013 [CHART]
![Online Video & Broadcast TV Consumption, October 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/NYT-Online-Video-Viewers-Broadcast-TV-Consumption-Oct20131-150x150.png)
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Travel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
![Travel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/164447-150x150.gif)
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
US Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]
![US Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/161217-150x150.gif)
Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.
Top Metrics Used To Measure Native Advertising, June 2013 [CHART]
![Top Metrics Used To Measure Native Advertising, June 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/160511-150x150.gif)
The majority of US marketers used engagement to measure native advertising.
Metrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]
![Metrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/161725-150x150.gif)
90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.
Facebook Advertising Key Performance Indicators [INFOGRAPHIC]
![Facebook Advertising Key Performance Indicators [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Kenshoo3QInfographic-150x150.jpg)
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
Mobile & Social’s Role In Holiday Shopping [INFOGRAPHIC]
![Mobile & Social’s Role In Holiday Shopping [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/OfferpopHolidayInfographic-150x150.jpg)
This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.