e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » October 2013 » Articles for October 21, 2013

Archives for October 21, 2013

Importance Of Social Media To Americans By Select Demographics, October 2013 [CHART]

Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Baby Boomers, Consumer Attitudes, Demographics, Generation V, Generation X, Generations, Millennials, Silent Generation, Social Media Marketing Tagged With: Chart, Education Level, Household Income, Statistics

Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]

Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Generations, Media Consumption, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Computers, Entertainment Marketing, Smart Phones, Statistics, Tablets, Television

Online Video & Broadcast TV Consumption, October 2013 [CHART]

34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Content Marketing, Generation X, Generations, Media Consumption, Millennials, Online Behavior, Video Marketing Tagged With: Chart, Statistics, Television

Travel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Ad Spending, Advertising, Display Advertising, Internet Advertising, Magazine Advertising, Marketing Budgets, Mobile Advertising, Mobile Marketing, Newspaper Advertising, Online Advertising, Print Advertising, Search Engine Advertising, Search Engine Marketing, Television Advertising, Video Advertising, Video Marketing Tagged With: Cable Television, Interactive TV Advertising, Statistics, Table, Travel Marketing

US Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]

Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Advertising, Mobile Marketing, Mobile Search, Search Engine Advertising, Search Engine Marketing Tagged With: Advertising Metrics, Chart, Click Share, Computers, Search Behavior, Smart Phones, Statistics, Tablets, Travel Marketing

Top Metrics Used To Measure Native Advertising, June 2013 [CHART]

The majority of US marketers used engagement to measure native advertising.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Advertising, Analytics, Content Marketing, Native Advertising, Social Media Marketing, Social Sharing Tagged With: Advertising Metrics, Brand Marketing, Chart, Cost Per View, CPC, Engagement, Metrics, Statistics

Metrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]

90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Advertising, Analytics, Internet Advertising, Online Advertising Tagged With: Advertising Metrics, Chart, Metrics, Statistics

Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Advertising, Analytics, Social Media Advertising, Social Media Marketing Tagged With: Advertising Metrics, Click-Through Rate, Conversions, CPC, Facebook, Impressions, Infographic, KPIs, Metrics, ROI, Social Media Metrics, Statistics

Mobile & Social’s Role In Holiday Shopping [INFOGRAPHIC]

This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 21, 2013 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Black Friday, Cyber Monday, eTailing, Facebook, Holiday Marketing, Infographic, Mobile Shopping, Online Shopping, Retail Marketing, Seasonal Marketing, Shopping, Small Business Saturday, Statistics, Twitter

Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the free bi-monthly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
October 2013
S M T W T F S
« Sep   Nov »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Copyright © 2019 David Erickson