Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.
Archives for October 21, 2013
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.
The majority of US marketers used engagement to measure native advertising.
90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.