More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival.
Archives for October 18, 2013
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.
While consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion.
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
According to 37.2% of US marketers and agencies surveyed by Netmining in April 2013, using attribution helped them minimize media spend waste.
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.