Subscriber Engagement With Autoresponder Sequences, October 2013 [CHART]

Chart - Subscriber Engagement With Autoresponder Sequences

The average autoresponder sequence contains 8 emails and spans 49 days, according to a GetResponse analysis of more than 300 million messages. Indeed, about 8 in 10 cycles have less than 10 autoresponders in their sequence, with 79% of those cycles shorter than 30 days in length. Those appear to be sound strategies, as the research suggests that subscriber engagement is higher for the initial emails in a sequence.

The analysis shows that the average open rate for the first 2-10 emails in any given cycle was 27%, while the average click-through rate (CTR) for the emails was 8.8%. Those numbers tended to decrease for later emails: the 11th-19th emails in the cycles saw a 19.7% open rate and a 4.8% CTR, while the 20th-29th emails had a 17.6% open rate and a 3.7% CTR. Read the rest at MarketingCharts.

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