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Home » October 2013 » Articles for October 16, 2013

Archives for October 16, 2013

Average Mobile Page Load Speed For Fortune 100 Companies, October 2013 [CHART]

The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds.

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October 16, 2013 By David Erickson
Filed Under: Mobile Marketing, Web Development, Website Design Tagged With: Chart, Load Speeds, Mobile Web, Responsive Design, Smart Phones, Statistics

Subscriber Engagement With Autoresponder Sequences, October 2013 [CHART]

The average autoresponder sequence contains 8 emails and spans 49 days.

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October 16, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Email Metrics, Online Behavior Tagged With: Autoresponders, Chart, Metrics, Statistics

FS1 vs ESPN [INFOGRAPHIC]

This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.

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October 16, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Media Consumption, Online Behavior Tagged With: Disney, ESPN, FS1, Infographic, MLB, NFL, NHL, Sports Marketing, Statistics, Television

Big Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]

Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.

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October 16, 2013 By David Erickson
Filed Under: Analytics, Social Media Marketing Tagged With: Big Data, Chart, Financial Services Marketing, Geo-Taregeting, Health Care Marketing, Statistics, Transaction Data

Business Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]

US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.

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October 16, 2013 By David Erickson
Filed Under: Analytics, Marketing Budgets Tagged With: Big Data, Chart, Compliance, Financial Services Marketing, Health Care Marketing, Risk Management, Statistics

Most Disruptive External Forces According To C-Suite, October 2013 [TABLE]

For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.

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October 16, 2013 By David Erickson
Filed Under: Consumer Behavior, Internal Communications Tagged With: C-Suite, Executives, Organizational Dyanmics, Statistics, Table

Email Open & Click-Through Rate Trends, Q4 2009 – Q2 2013 [CHART]

The average business-as-usual (BAU) email open rate in North America fell to 28.8% in Q2 after hitting a multi-quarter peak of 31.1% in Q1.

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October 16, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Email Metrics, Online Behavior Tagged With: Chart, Click-Through Rates, Metrics, Open Rates, Statistics

Email Subscriber Activity, Q2 2013 [CHART]

During Q2 2013, 51% of the average email file was active.

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October 16, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Online Behavior Tagged With: Chart, Statistics

US Smart Phone vs Tablet Penetration, 2011-2014 [CHART]

Smart phones became the norm in the past couple of years, and now tablets too are settling into that territory.

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October 16, 2013 By David Erickson
Filed Under: Mobile Marketing, Online Behavior Tagged With: Chart, Market Penetration, Smart Phones, Statistics, Tablets

Support For Brands’ Global Strategy, October 2013 [CHART]

At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.

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October 16, 2013 By David Erickson
Filed Under: Consumer Behavior, Internal Communications Tagged With: Brand Marketing, Chart, Organizational Dynamics, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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