LeadTail has released another study of marketers’ activities on Twitter, this time focusing on B2B marketers in North America. Comparing the results to earlier studies that focused on marketing executives overall and then more specifically on digital marketers, the findings from this latest research clearly show LinkedIn’s outsized influence in the B2B community. More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period, compared to 25% of digital marketers and 22% of marketing executives in the earlier studies.
While B2B marketers are apt to share content from LinkedIn, they’re less likely to share from Instagram or Foursquare. The 18% who shared from Instagram lags the 52% of digital marketers doing so by a significant margin, and is behind the 27% of marketers on average. Similarly, the 13% of B2B marketers sharing from Foursquare trails Twitter’s digital marketing community (34%) and overall marketing community (20%) by a significant margin. Read the rest at MarketingCharts.