Archive for October 15, 2013
Consumer Attitudes Toward Shopping Cart Reminder Emails, October 2013 [CHART]
Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email.
Read MoreNetworks B2B Marketers Use To Cross-Post On Twitter, June 1 – August 31, 2013 [CHART]
More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreFinance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreSocial Media Activities Performed While Watching TV, 2013 [TABLE]
15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.
Read MoreSocial TV Behavior Of American TV Viewers, 2013 [TABLE]
A majority of social media users, tablet owners and smart phone users have used social networks while watching television.
Read MoreMost Valuable Data Elements For Lead Generation, May 2013 [TABLE]
The most valuable piece of lead gen data, according to respondents, was information on the purchasing time horizon of a prospect, with more than half of respondents saying this was extremely valuable.
Read MoreMost Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
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