Nielsen has released its much-anticipated Twitter TV program rankings, examining the shows with the greatest reach on Twitter. Along with the rankings, Nielsen and SocialGuide released some data about the growth of TV tweeting activity, indicating that the number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million. But it’s not just Nielsen measuring the buzz about TV programs – others have been too.
First, some notes about Nielsen’s Twitter ratings and how they relate to TV ratings. The Wall Street Journal put together a handy comparison of TV and Twitter ratings for the week of September 23-29 (topline results in the chart above), showing that just two shows appeared on both top 10 lists. In other words the shows that boast the largest TV audiences aren’t always the ones garnering the biggest audiences on Twitter. In fact, they seldom did – at least for that particular week. That shouldn’t be too surprising, since Nielsen’s recent study examining the correlation between Twitter buzz and TV ratings found a significant influence for only 29% of sampled episodes. Read the rest at MarketingCharts.