These mothers aren’t kidding when they say they’re attached to the phone. Their phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen, with at least nine out of 10 reporting that they kept the phone on them during each of these activities and in each of these places.
How are mothers using smartphones? They are do-everything devices. Mothers were 38% more likely than the general population to use their phones to be more efficient and half as likely to use them for fun and entertainment compared to the general population. In addition, US mother smartphone users engage in a wide variety of activities on their smartphones, with more than half performing nearly every smartphone activity the survey asked about, from looking up health info to watching videos to banking to social networking, to texting, to nearly everything in between. Read the rest at eMarketer.