Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Archives for October 14, 2013
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
82% of CMOs feel underprepared for the “data explosion.”
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Marketing is working more closely with the CEO and getting more engaged in big investments.
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.