Archive for October 11, 2013
Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Read MoreMost Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]
For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.
Read MorePrimary Business Objective By Media, July 2013 [CHART]
Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.
Read MoreLarge Consumer Companies' Social Media ROI, October 2013 [CHART]
Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.
Read MoreDemographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]
There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.
Read MoreAmericans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]
88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.
Read MoreSmart Phone Penetration, October 2011 – August 2013 [CHART]
Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreSocial Media Spending By Large Consumer Companies, October 2013 [CHART]
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.
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