As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Archives for October 11, 2013
For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.
Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.
Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.
There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.
88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.
Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.