The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.
Archives for October 10, 2013
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
Nearly all respondents reported that native ads were very or somewhat effective at branding.
Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.
TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.
7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).